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Analytics

What is measured, how unique visitors are counted without an IP address, breakdowns and export.

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What is measured, and what is not

The exact list of fields recorded on a click, and the things that are deliberately never stored.

Recorded on a click

Timestamp, and which link or Bio Page block was used.
Country and region, derived from the request at the edge.
Device type, operating system and browser family, parsed from the user agent.
Referring host, when the browser sends one.
Whether the request looked automated.
A visitor hash used to count unique visitors.

Never stored

The visitor’s IP address. It is used in memory to derive the country and the hash, and it is not written anywhere.
Any cross-site identifier. There is no advertising pixel and no third-party tracker in the redirect path.
A profile that survives the day — see the next article.

None of this is sold

Click data belongs to the account that owns the link. It is not aggregated into a data product, not sold, and not shared with an ad network.

How unique visitors are counted without an IP address

A keyed hash that includes the current day, so it can count today and cannot follow anyone to tomorrow.

Each click derives an identifier by taking an HMAC over the day, the scope, the IP address and the user agent, keyed with a server-side secret, and truncating it. That truncated value is stored; nothing it was computed from is.

The shape of the derivation

visitorHash = HMAC-SHA256(secret, "<yyyy-mm-dd>|<scope>|<ip>|<user-agent>").slice(0, 32)

Because the date is part of the input, the same visitor produces a different hash tomorrow. Day-over-day tracking of an individual is not possible.
Because a scope is part of the input, the same visitor produces different hashes on two different links. Cross-link correlation is not possible.
Because it is keyed and truncated, it cannot be reversed to an IP address even by us.

The trade-off is stated, not hidden

This design means "unique visitors this month" is not a count of distinct people — it is the sum of distinct visitors per day. That is the honest number this method can produce, and it is what the interface labels it.

Reading the breakdowns

Referrer, country, device, OS, browser and UTM tables — what each one can and cannot tell you.

Breakdown	Reads as	Caveat
Referrer	The host that linked to you	Apps and messengers frequently send none; those land in "direct".
Country	Resolved at the edge from the connection	A VPN reports where the exit node is, not the person.
Device	desktop, mobile or tablet	Tablet detection is imperfect across Android vendors.
OS and browser	Parsed from the user agent	Modern browsers freeze parts of this string on purpose.
UTM	The link’s own tags, filled in from the incoming request where the link leaves one unset	Absent only when neither the link nor the request carried any.

Bot traffic is identified and can be excluded with one toggle. It is excluded by default, because a chart dominated by link-preview fetchers tells you about crawlers rather than customers.

Export and how long history is kept

CSV export on paid plans, and the retention window each plan carries.

Plan	Analytics history	CSV export
Free	30 days	No
Pro	1 year	Yes
Business	3 years	Yes

Export respects the filters currently applied, so a folder plus a date range exports exactly that. Downgrading does not delete history; it narrows the window you can query. Moving back up restores access to what is still within the new window.

Daily totals are pre-aggregated

Per-link daily rollups mean a long chart is a small indexed scan rather than a walk over every click, which is why a ninety-day view loads as quickly as a seven-day one.

Turning tracking off for a link

Some links should not be measured at all. One switch does that.

Every link has a tracking switch. Turn it off and the redirect still works exactly as before, but no click row is written and no counter is incremented. There is no partial mode and no hidden record.

This is the right setting for links inside a support conversation, a legal notice or anything where measuring who followed it would be inappropriate.

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