About
Short links, Bio Pages, QR codes and analytics in one account — built on the view that the link is yours, the data behind it is yours, and the person clicking it does not become the product.
Who it is for
The same links, domains, folders and permissions underneath — the difference is which parts you lean on.
One address that never has to change.
A Bio Page at your own username, with blocks you reorder as your priorities shift and per-block counts that tell you which of them people actually tap. When a platform changes its rules, the page you point people at is still yours.
Campaign links that survive contact with reality.
Branded domains, UTM parameters stored on the link rather than pasted into a spreadsheet, destinations you can correct after the email has gone out, and reporting that separates a QR scan on a poster from a tap in a story.
Control over what a branded URL does.
Your own domains, roles for the people who can edit links, an activity log that answers “who changed this”, expiry and password gates for links that were never meant to be permanent, and enforcement that lives on the server rather than in the interface.
A boring, well-documented API.
One response envelope, scoped API keys, honest rate-limit headers, signed webhooks with documented retry behaviour, and error codes that mean the same thing every time. No SDK required to get started — a single curl call creates a link.
Principles
A principle that costs nothing to hold is not a principle. Each of these has a trade-off attached, and the trade-off is named.
A short URL is infrastructure, not a feature you rent.
The short URL stays fixed and everything behind it stays editable: destination, redirect type, targeting rules, expiry, campaign parameters. That is the whole point of putting a link in front of a destination, and it is why editing a destination never reissues the link, never breaks a printed QR code and never resets the history.
Bring your own domain and the link stops looking like ours at all. Your links and their analytics come out as CSV on Pro and Business, and a copy of everything held about you can be requested on any plan by writing to [email protected]. Nothing here is designed to make leaving expensive.
You can measure a link without profiling the person who clicked it.
No IP address is stored — the click table has no column for one. Unique visitors are counted with a hash that folds in the current date and the specific link, so it rotates every 24 hours and cannot be joined across days or across customers.
There is no pixel, no third-party script, no measurement cookie and no data sold to anyone. The trade-off is real and we state it plainly: there is no 30-day unique-visitor figure, because producing one needs exactly the persistent identifier we refuse to keep.
A shortener that ignores abuse becomes attack infrastructure within weeks.
Every destination is screened before it goes live and re-screened when it changes: an operator blocklist, structural phishing heuristics, and Safe Browsing where a key is configured. Suspicious destinations get a warning interstitial; blocked ones stop resolving entirely.
Anyone can report a link without an account, and reports go to a queue a person works through. Write to [email protected] or use the report form — you do not need to be a customer to be listened to.
Every claim on this site should be checkable against the code.
The status page runs live probes instead of publishing an uptime figure nothing measures. The security page lists mechanisms and then says which certifications do not exist. The pricing page computes the yearly saving from the two prices rather than printing a rounder number.
There are no testimonials, no customer logos and no “trusted by” counts anywhere on this site. Where a product like this would normally show social proof, it shows the feature instead.
What is not on this page
The usual About page fills this space with a timeline, a headcount and a customer count. Ours does not.
You will not find an origin anecdote, a team photo, a funding announcement, an investor list or a “links shortened” counter here. Not because those things are unimportant — because publishing invented versions of them is the single easiest way to make everything else on a site unreliable.
What is worth judging the product on is available instead: the feature pages describe mechanisms, the security page lists the controls and then names the certifications that do not exist, the status page probes the running system when you load it, and the demo runs the real interface on sample data.
When there is a real milestone to report, it will appear here with a date attached.
Contact
Every address below is monitored by someone who can act on what you send.
General and support
[email protected]Security reports
[email protected]Abuse and phishing
[email protected]Privacy requests
[email protected]