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Product

Everything that sits behind a link you own

Paddek covers the whole path from the URL someone taps to the report you read the next morning: branded short links, a Bio Page at your own username, QR codes, and analytics that measure behaviour without profiling people.

Core

Three surfaces, one account

Each one has its own page with the full detail. Links, Bio Pages and analytics share the same domains, folders and permissions.

Short Links

Short URLs you control: your own slug, your own domain, and a destination you can change after the link is already printed on something.

  • Custom slugs and branded domains
  • Edit the destination without reissuing the link
  • 301, 302, 307 and 308 redirects
  • Passwords, expiry dates and click limits
  • Country, device, OS, language, referrer and time-window targeting

Bio Pages

A page at your own username that holds everything you share, built from ordered blocks and themed to match the rest of your brand.

  • 19 block types, from links to embeds to countdowns
  • Theme editor: colours, fonts, button shapes, backgrounds
  • Serve it from a custom domain
  • Per-block click counts
  • Operator-granted verified badge

Analytics

Clicks, referrers, devices, browsers and geography — measured without storing an IP address or following anyone between sites.

  • Time series by hour, day or month
  • Referrer, country, device, OS, browser and UTM breakdowns
  • Unique visitors from a hash that rotates every 24 hours
  • CSV export
  • No cross-site tracking, no data sold

Everything else

The rest of the platform

Availability is listed per plan. The dashboard shows features your plan does not include rather than hiding them, and the server enforces the limit either way.

Custom domains

Pro and Business

Point a domain you own at the platform with a CNAME, an A record or a TXT challenge, then issue every short link and Bio Page on it. Verification status and DNS values are shown in the dashboard until the domain goes live.

QR codes

All plans; customisation on Pro and Business

Every link has a QR code, downloadable as PNG or SVG. Change the foreground and background colours, set the size and margin, and pick the error-correction level. Scans are counted separately from ordinary clicks.

Folders and tags

All plans

Group links into nested folders for campaigns or clients, and tag them across folders. Both are filters everywhere links are listed, including in analytics.

UTM builder

Pro and Business

Attach utm_source, utm_medium, utm_campaign, utm_term and utm_content to a link once. They are merged into the destination at redirect time, so the same short link stays correct if the destination already carries query parameters. A utm_ parameter on the short URL itself fills in any field the link left empty, and never overrides one it set.

Team workspace

Business

Invite people with Admin, Editor or Viewer roles. Every state change is written to an activity log with the actor, the target and what changed.

API and webhooks

API on Pro and Business; webhooks on Business

A scoped REST API for links, analytics, QR codes, domains and Bio Pages, plus signed webhooks for link, domain and subscription events with automatic retries.

Link interstitials

Preview on all plans; password and expiry on Pro and Business

Optional preview page showing the destination before the visitor continues, a password gate for private links, and a configurable expiry screen that can 404, show a message or redirect somewhere else.

Destination screening

All plans

Every destination is checked against an operator blocklist, structural phishing heuristics and — when an operator configures a key — Google Safe Browsing. Suspicious links get an interstitial; blocked ones stop resolving.

Getting started

Start on Free, move when you outgrow it

The Free plan issues 5 short links and 1 Bio Page on the shared domain, with 30 days of analytics history. Nothing is deleted when you upgrade or downgrade — limits apply to what you can create next.

No card required to create an account.

Compare the plans side by side, including every feature flag.